Platform Guides

Discover platform-specific strategies and guides with thesocialmediaplaybook to maximize results on Instagram, Facebook, LinkedIn, and more.

Instagram Paid Promotion

Everything You Need to Know About Instagram Paid Promotion 2025

Read Time: ~14-15 minutesWho Is This For? Social media marketers, small business owners, entrepreneurs, content creators, and digital marketing students who want to learn everything about Instagram Paid Promotion and how it drives results. Introduction In today’s digital-first world, Instagram has evolved into more than just a photo-sharing app — it’s a full-fledged marketing powerhouse. […]

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Facebook Marketing: Still Relevant in 2025?

Read Time: 9-10 minutesWho is this for?Business owners, marketers, and creators wondering whether Facebook is still worth their time and budget in 2025. Introduction When marketers think of social media marketing in 2025, platforms like TikTok, Instagram Reels, or LinkedIn often dominate the conversation. The spotlight has shifted toward video-first and trend-driven platforms. But here’s

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Instagram Marketing: A Fun and Rewarding Guide to Growing Your Brand

Reading time: ~10–12 minutesWho it’s for: Students, creators, small business owners, and anyone starting from zero. If you’re looking to grow on Instagram in 2025, you’re not alone. With over 2 billion active users, Instagram isn’t just a place for pretty pictures anymore—it’s where communities thrive, brands connect, and businesses find real customers. But here’s

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